Getting to know your customers
February 14, 2014 Leave a comment
Knowing the customers that you provide goods and services to is key to delivering what they need before the know they need it. That’s pretty obvious for most people who run a company, but how do you get to know your customers?
Go to them…
In USAA, our customers are US Military active, reserve, retired, veteran, and their families. Our HQ is in San Antonio–always has been. Every Friday, a new crop of Air Force basic trainees graduate at Lackland AFB, San Antonio, TX.
Last year, I took our leadership team out to a graduation and this year we’re going again. Today is special because the son of one our employees graduates today!
Look for opportunities to get out amongst your customers and learn more about them. For us, that is easy, but with a little thought, I’ll bet you can figure out ways to get to know your customers.