Why Blog?

Some people use blogging as a poor substitute for advertising. They provide just enough detail to catch your interest and then they hit you with their book or business. Sometimes they want you to sign up for something “free” so they can spam the heck out of you till eternity.

This blog is not for you.

Why should someone blog? It’s not about who reads what you write…in fact if no one reads this, so what? I do it for free so if you read it great…if not, I’m not out anything. But the value for me is that I put my thoughts together, jumbled as they might be, and record them for all to see. It’s about sharing too much of your soul, because anything less just isn’t enough. It’s thinking through and idea and formulating the heck out of it. Misspellings and poor grammar are just the cost of the journey.

So, why blog? Do it for yourself first and maybe someone out there can take something from it. Possibly you come up with good future book or business idea. Or, maybe some corporate mogul out there will offer you millions of dollars to work for them. But do it for yourself and leave the adds to Google.

Content Marketing FAIL

What is content marketing? I’m sure you have heard the term and some know it really well, but many are getting it wrong.

If you have a business or are a professional with a blog, then you probably are touching on content marketing. There are many other ways to leverage content marketing.

Basically, content marketing is freely sharing of good information either through your business blog, in business documents (like a statement), in a free webinar, etc.

Here are some keys to it:

1. It is free. You don’t have to pay for it, you don’t have to sign up with your email to get spammed for the rest of your life, no one is going to psycho dial you to see if you are interested in buying their product or service. It is free.

2. It is information that you can use. The article is complete and good information that someone can apply. Not only does it bring up good points, but it is complete and has value. Posting a couple of sentences highlighting a problem, but not providing any advice or detail is not content–that’s a tease. All you are trying to do is convince me to ask for more information (see item 1).

3. Weaving in your product or service as part of the content is nothing short of an advertisement. It’s spam. You haven’t figured out content marketing. Having a bio at the top or bottom with infomation about your product or service is content marketing

I have seen a lot of this non-content marketing lately on LinkedIn and Facebook. Word to the wise…you are not doing yourself a favor. People are not stupid. If you want to share information, share it, if you want to sell something stop trying to disguise it as content when it is not.

Haven’t written in a while

I would like to apologize for not posting in a while. In September 2014, I started a PhD Program with Walden. My first quarter was brutal! I find myself writing constantly in class and have little desire to write my blog. In 2015, I set a goal to get back into blogging, even if it was occasionally…not the blog a day approach I had before Walden. For those that follow my blog, I hope to ramp up my activities, but understand that time is precious. Thanks for reading.

John

A Continuous Improvement Culture isn’t built in a day–it takes strategy

Building a Continuous Improvement Culture begins with the development of a strategy.  This blog continues our discussion with National Graduate School.  In this blog, I provide a strategic framework to help you develop your own culture change.  Although I can’t tell you everything you need to develop–I can help you better understand the strategic steps you need to take and why you need to take them.

http://ngs.edu/2014/05/27/building-culture-continuous-improvement-crafting-continuous-improvement-strategy/

Leaders set the environment for a culture of continuous improvement

Everyone always wants to blame the failure to set a culture, or a bad culture, on leadership.  Leaders are responsible for setting the culture, but it takes more than leadership.  That being said, learn how leader set the environment that allows for a continuous improvement culture.

http://ngs.edu/2014/05/16/building-a-culture-of-continuous-improvement-culture-begins-with-leadership/

Blogging Weekly with National Graduate School

john knottsHappy Cinco de Mayo!

I am now a weekly guest blogger with National Graduate School.  Please check out my blog there.

Follow us as we explore how to build a culture of continuous improvement.

Building a culture of continuous improvement isn’t easy and can take a considerable amount of time.  However, it’s very possible and results can be felt within weeks of embarking on the journey.  Over John’s 25 plus years of experience, he’s developed a model rooted in strategy and designed to build this culture in any organization.  Join John and National Graduate School as we weekly explore this model and ways to drive this type of culture.  We look forward to your thoughts and inputs along this journey, so join us and watch for our future blogs about once a week with the tag line “CIC.”

http://ngs.edu/2014/05/01/building-culture-continuous-improvement/

Powerful influencer — Jim Clifton

Readers,

I want to share this morning one of the most powerful influencers I have come across in a long time.

His name is Jim Clifton and he is the CEO of Gallup.

On LinkedIn, he has a regular blog that highlights the problems that not only he sees, but that his companies measures.

His messages are extremely powerful. Please take the time to follow him and read some of his stuff.

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