Why Do You Do What You Do?

imageMany people start their own business for a variety of reasons: extra income, want to be their own boss, freedom of when and when not to work, stay at home parent, and a whole host of other reasons. However, many of these businesses fail over time, often because the owner didn’t document, follow, and constantly update a strategic business plan. The often overlooked and seldom thought about aspects of any strategic and business plan, is deep down, why you’re doing what you’re doing and where you want it to go — the mission and vision. Sure, many companies have an idea and even some of them they write it down. But, how good are these statements for your company?

Join John Knotts, a strategic business advisor with over 25 years’ experience working with companies of all sizes to improve their business operations. The first questions he asks in any engagement are: what do you do, why do you do it, where are you today, and where are you going. These questions begin to form, what he calls, the ‘Strategic Bridge’, a visual representation of your strategy at work.

Bring your current mission and vision statements for you company and let’s examine, along with John, what you do and why you do it.

Bulverde Spring Branch Business Networking
Friday, August 18, 2017, 8:45 am
St. Paul Lutheran Church of Bulverde (The Red Roof Church)
29797 US-281, Bulverde TX 78163
Free to attend

Kickstarter Project: Overcoming Organizational Myopia

Overcoming Organizational Myopia, stovepipes, sandboxes, short sightedness

At 2:30 pm, Central Time, on June 27, 2015, KS Project, Overcoming Organizational Myopia lifted off.  Overcoming Organizational Myopia will be a new nonfiction book about successfully breaking through stovepiped organizations to obtain organizational effectiveness.

https://www.kickstarter.com/projects/1551087231/overcoming-organizational-mypoia

The Short Story: I discovered that it really does not matter what company or organization I work with, they all have stovepipes.  What I learned is that they are a product of human nature.  The problem is that everyone wants to “break down the silos” as the typical management response. Unfortunately, this NEVER works! All you do is cause confusion and drive unproductivity as the people in your business seek to rebuild the stovepipes that make them feel secure.  This book is about breaking through the stovepipes to become an effective and efficient organization.  It respects the stovepipes and teaches you how to navigate through them using a consistent and systematic application of full-spectrum strategic and organizational methods.  The book is designed to provide you with situational examples so you can self-diagnose your organization.  Across nine areas, the book helps you identify problem areas and, like a business doctor, treat the root causes with solid business solutions.

Content Marketing FAIL

What is content marketing? I’m sure you have heard the term and some know it really well, but many are getting it wrong.

If you have a business or are a professional with a blog, then you probably are touching on content marketing. There are many other ways to leverage content marketing.

Basically, content marketing is freely sharing of good information either through your business blog, in business documents (like a statement), in a free webinar, etc.

Here are some keys to it:

1. It is free. You don’t have to pay for it, you don’t have to sign up with your email to get spammed for the rest of your life, no one is going to psycho dial you to see if you are interested in buying their product or service. It is free.

2. It is information that you can use. The article is complete and good information that someone can apply. Not only does it bring up good points, but it is complete and has value. Posting a couple of sentences highlighting a problem, but not providing any advice or detail is not content–that’s a tease. All you are trying to do is convince me to ask for more information (see item 1).

3. Weaving in your product or service as part of the content is nothing short of an advertisement. It’s spam. You haven’t figured out content marketing. Having a bio at the top or bottom with infomation about your product or service is content marketing

I have seen a lot of this non-content marketing lately on LinkedIn and Facebook. Word to the wise…you are not doing yourself a favor. People are not stupid. If you want to share information, share it, if you want to sell something stop trying to disguise it as content when it is not.

Presentation for ASQ Last Year

I finally figured out how to make this video…

Stop Jumping to Do

SpeakingLast night I provided the Keynote Presentation to a packed house for the local ASQ Section.

Thanks to all that came out…I hope you enjoyed the presentation and took away some good information and a helpful tool.

Here are the slides for your review:

http://www.slideshare.net/johnknotts1/asq-keynote-presentation-pdca-planning-approach

Please take my survey and let me know if I was successful at anything.

https://www.surveymonkey.com/s/527XFXK

Remember to Follow my Blog and join with me on LinkedIn…those Tweeters out there can hook up too!  :)

ASQ Keynote Presenter, Tuesday, May 13th

For those interested, I will speak this Tuesday night at the ASQ Section Meeting.

The meeting will be at the South Texas Blood and Tissue Center (STBTC) Donor Pavilion and starts at 6 pm.

I will provide a keynote presentation called Stop Jumping to Do designed to provide the audience with a simple method to build effective project plans in less than an hour.

Guests are welcome…would love to see you there.

Speaking in May for ASQ

I will be speaking at the upcoming May American Society for Quality Section meeting.

The location is the South Texas Blood and Tissue Center Donor Pavilion. The Donor Pavilion is up the road behind the Center itself. The date and time are Tuesday, May 13, 2013, at 6:00 to 8:00.

Stop Jumping To Do!

We are all project managers. When you think about the basics of a project, you can see that every day we manage projects. The question is, how well do you plan them?

John will share his simplified project planning methodology he developed when investigating a way of easily turning strategy into action. Not only will he share with you the simplified approach, but he will take you through an example of the approach and leave you with the basic planning tools you’ll need to apply this technique in every project you manage.

Here are the benefits of the approach:
• It’s easily repeatable.
• It ensures project success.
• It allows for simple timeline planning.
• It takes less than an hour the first time you use it.

Hope to see you there.

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